Explore My Work: Projects & Case Studies
Welcome to my project portfolio! Here, you’ll find a collection of my digital marketing projects showcasing my SEO, social media strategy, content creation, SEM, email marketing, and analytics skills. These projects include academic assignments, hands-on personal projects, and client collaborations demonstrating my approach to digital marketing challenges and solutions.
Academic Projects
Building an Online Presence for Urban Ladder
This project focuses on building a strong online presence for Urban Ladder by Brand Auditing, creating a WordPress website, Keyword Research, and implementing effective SEO strategies. The aim is to increase Urban Ladder’s visibility, attract the right audience, and drive long-term growth.
Marketing Strategy for Mahindra XUV800 Electric Vehicle
This project focuses on creating a Google Ads marketing strategy to generate leads for Mahindra’s new electric vehicle, the XUV800, with a budget of 10 lakh rupees. The strategy involves setting up two targeted ad campaigns to reach potential customers interested in electric vehicles in different regions.
Social Media Marketing Strategy for MyGlamm
This project is about creating a social media strategy for MyGlamm to increase website traffic. It includes auditing their social media presence, designing a strategy for audience engagement, planning a month-long content calendar, and creating ad copies, banners, and a reel using trending audio.
Comprehensive 3-Month Social Media Marketing Plan for Nasher Miles
Created a 3-month social media plan for Nasher Miles using organic, influencer, and paid strategies to boost brand awareness and sales. Tasks include a content calendar, influencer partnerships, targeted ads, and creating visuals and branded content that highlight Nasher Miles’ unique luggage. The plan aims to increase engagement, website traffic, and customer satisfaction.
Creating an Email Funnel for “Finishing School”
This project involves creating an email funnel to increase sales for the “Finishing School” EdTech program. Tasks include developing a marketing plan, designing a landing page to capture emails, creating an email nurturing sequence, and building a sales page with cross-selling strategies. The goal is to guide potential customers from interest to enrollment through strategic engagement and persuasive messaging.
Analytical Assessment and Performance Enhancement
This project involves analyzing Google Analytics data for the Merchandise Store from January 1st to March 31st, 2024. It includes identifying top and underperforming products, analyzing sales patterns, and providing strategies to improve performance. The goal is to optimize the user journey, increase sales, and enhance overall business performance using data insights.
Digital Marketing Strategy for Optimized Brand Growth and ROI
This project involves creating a digital marketing strategy for a brand to boost growth and ROI. It includes analyzing the brand’s history, current marketing efforts, competitors, and target audience. Tasks include developing campaigns, content for social media, Google and YouTube ads, SEO, remarketing, and online reputation management, with a focus on innovative strategies for maximum impact.
Assignments
Advertising Analysis and Ad Creation
Completed this project where I analyzed the brand’s Audit, values, products, market position, and competition. I identified its unique strengths, compared them with competitors, and suggested potential new target audiences and product ideas. Additionally, I proposed strategies to overcome implementation challenges.
360° Marketing Strategy For Lyran Legacy
Our team created a complete marketing strategy for Lyran Legacy, a startup making aromatic candles. We planned platform strategies, identified key marketing channels, and designed a two-year growth plan to help the brand grow and reach more customers.
Influencer Audit and Online Reputation Management
Our team worked on auditing influencers to develop a marketing plan for Amul, focusing on selecting the right collaborators to enhance brand visibility. Additionally, we crafted thoughtful responses to manage online reputation effectively by addressing negative feedback and ensuring customer satisfaction.
Shopify Store Creation for an E-Commerce Company
Our team designed and launched a Shopify store focused on selling watches. This included setting up the platform, optimizing the product listings, and creating a user-friendly interface to enhance the shopping experience and drive sales.
Marketing Strategy and Google Search Ads
Our team developed a marketing strategy for promoting a coffee frother combo product. This included using the ACC Model (Awareness, Consideration, Conversion) and running targeted Google Search Ads to drive conversions. We focused on audience segmentation, campaign budgeting, and ad optimization to maximize reach and sales.